Kyndly was derived from the passion of our client wanting to build a community of like-minded people pursuing joy, compassion and kindness. She challenged us to name it, brand it and bring it to life.
When thinking of names, we knew from the get go that we had to come up with a name that evoked joy, empathy, kindness and happiness. Enter KYNDLY – spelled with two Y’s because the WHY was so important. It’s playful and literal at the same time and can be used in meaningful sentences. Next up was the branding and messaging. Using vibrant colors of purple and teal, we created beautiful print pieces and online assets to showcase this fun-loving brand.
The Kyndly brand gave our client an amazing platform to share her stories and passion for what she loves. Her audience was given a brand that established confidence, cheerfulness and meaningfulness.