Catapult is a subsidiary brand of Veridition that provides staffing for tech companies around Phoenix Metro. CONTRAST was asked to come up with a name and branding of this already successful sister brand that did not yet have an identity.
Catapult was already established, placing scrum masters, web developers and other IT staffing professionals with companies needing their services however, Catapult did not have a name or a brand. We researched and came up with several name options and our client landed on Catapult. The next step was to create the brand and we did so with a logo, stationery, apparel and signage.