Top 5 UX Trends to Watch for in 2019
With new technology coming out every day, UX design is no longer only about transitioning from desktop to mobile. Learning user behavior is more important than ever. Educating yourself on what technology is growing vs a fad is key to growing your client’s business.
1. SIMPLIFIED AUTHENTICATION
The “Forgot Password” link is probably one of my most favorite tools because I use it far more often than I would like to admit. With so many varying password rules from site to site it gets confusing; at least one uppercase, no numbers from your birthday, 2 speciality characters except for #. Cue biometric authentication, temporary passwords and magic links. These methods accomplish the number 1 rule of a UX designer – don’t make your user think!
With users having more online accounts than ever before this not only makes things easier, it’s much more secure.
2. VOICE COMMANDS ARE HERE TO STAY
From Alexa to Siri, we’re going to be seeing a lot more voice command integration moving forward. Deloitte Global predicts that the smart speaker industry will be worth $7 billion in 2019. This is a 63% growth rate from last year, and makes smart speakers the fastest-growing connected device category worldwide in 2019.
What does this mean for UX designers? Design doesn’t need to be visual to be successful, designing for logic requires research and testing. Your interaction with a search browser on your computer vs Siri are not going to be the same. You are searching for the same answer but the delivery might be completely different. For example, if I’m making a recipe from a blog post, I would scroll past the bloggers explanation to find the ingredients and directions. Alexa might start reading the story and take forever to get to the recipe – smart speakers need to anticipate what the users goals are before delivering the answer.
3. CONTINUATION OF AR
Augmented Reality has introduced a new way of design thinking that integrates visual graphics and the real world. UX designers are no longer stuck to screen restrictions. AR gives them the ability to create interactions that feel like real world solutions. With companies like Google and Apple developing their own AR platforms – ARCore and AEKit – AR will be more accessible than ever before. Specific UI strategies include:
- Fixed screen space – this locks the screen the same way a responsive site does and relies on a user to position the camera a certain way to experience the AR
- Real Word Related – the AR UI relates to the surrounding environment around the user.
- Object Related – the AR UI is attached to an object and can be placed in the real world space
AR has endless benefits for UX designers and takes user interaction to the next level. And unlike Virtual Reality – you don’t need to look like a complete idiot using it.
4. PERSONALIZED USER EXPERIENCE
“One-size-fits-all” is a thing of the past and we are expecting a personally crafted experience everywhere we go. I don’t want to have to search for a show, I want Netflix to already know what I want to watch next. With artificial intelligence beginning to take over it gives companies the opportunity to personally tailor their customer’s experience with their brand. Imagine walking into Target and already having a cart of everything you needed to buy, although it would prevent you from buying that Magnolia Homes decorative vase and 30 other items that you didn’t realize you had to have.
5. MULTI-DEVICE EXPERIENCE
With the many types of smart devices available to us it’s changing the way we access our information. The common phrase “Mobile-first” experience will soon become “Multi-device” experience to account for all of the devices we interact with on a daily basis and how they interact with each other. It’s no longer a question of how many users have each device – it’s about how my sonos and google home devices can be controlled by my phone AND smart watch. Device-agnostic user experience is the future of design and 2019 is going to be about rethinking the entire user journey.